News Summary
Texas A&M International University (TAMIU) excelled at the 12th Annual Education Digital Marketing Awards, securing seven national awards. This significant recognition reflects the university’s commitment to innovative marketing strategies and showcases campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’. Under the leadership of Steve Harmon, TAMIU’s PRMIS team celebrates their creativity and teamwork, aiming for continued excellence in digital marketing.
TAMIU Shines Bright at National Education Digital Marketing Awards
This past July 31, 2023, Texas A&M International University (TAMIU) made quite a splash at the 12th Annual Education Digital Marketing Awards. The university’s Office of Public Relations, Marketing and Information Services (PRMIS) bagged an impressive total of seven national awards in a prestigious competition that highlights excellence in educational websites, digital content, electronic communications, mobile media, and social media.
A National Stage
In case you’re wondering how big a deal this is, the Education Digital Marketing Awards saw over 1,000 entries from colleges, universities, and secondary schools from all across the nation. A panel of judges, made up of education marketers and advertising professionals, carefully evaluated these submissions, ensuring that only the best of the best took home awards. And here we are, proud as can be, because TAMIU emerged victorious!
A Team Effort
At the heart of this achievement is Steve Harmon, TAMIU’s PRMIS Director, who shared his excitement about the recognition. He emphasized that these awards are more than just shiny trophies; they reflect the team’s creativity, drive, innovation, passion, and teamwork. According to Harmon, this recognition validates their relentless efforts to find new and engaging ways to share the university’s mission and story across various platforms.
Standout Campaigns
Some of the notable campaigns highlighted for their creativity include the whimsical “Release the Quacken” campaign. This fun initiative celebrated enrollment growth by flooding the campus with rubber ducks, creating a playful and engaging environment. Another standout was the “Dusty’s Glow-Up” campaign, which introduced the university’s new mascot, capturing the spirit and energy of the TAMIU community.
A Positive Impact
Harmon couldn’t help but express his pride in the team’s energetic efforts that have contributed to positive engagement, recruitment, retention, and community perception. He pointed out how vital innovation is in this fast-paced world of digital marketing, insisting that it’s essential to continue raising the creative bar.
Continuing the Journey
TAMIU’s journey in digital marketing excellence hasn’t just been a one-time event. The university has earned awards from regional, state, national, and even international competitions in the past. Harmon believes these accolades motivate the team to keep improving and pushing the envelope in their marketing strategies.
A Bright Future Ahead
The PRMIS team at TAMIU, under Harmon’s leadership and alongside several other talented professionals, is excited about the future. Their successful venture at this year’s Education Digital Marketing Awards serves as a reminder that creativity and teamwork can lead to incredible results. This exciting journey reflects not only on TAMIU’s marketing prowess but also on their commitment to showcasing what makes the university a vibrant place for students and the community alike.
Wrapping Up
So, here’s to TAMIU and its remarkable PRMIS team! With their sights set on continuous growth and innovation, we can’t wait to see what they come up with next. Recognizing and celebrating these achievements not only puts TAMIU on the map but also strengthens its reputation for excellence in education and outreach.
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- Texas A&M International University
- Education Digital Marketing Awards
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