The newly expanded leadership team at BriteCap Financial meeting to discuss future strategies.
BriteCap Financial LLC has announced new key appointments in its leadership team, including Evan Day as Vice President of Digital Marketing, Pushkar Choudhuri as Chief Financial Officer, and Dave Lafferty as Chief Credit Officer. These changes signal the company’s commitment to enhancing their services for small businesses by leveraging advanced technology and data-driven strategies. The leadership team is excited to drive the next phase of growth for BriteCap.
In a move that signals a promising future, BriteCap Financial LLC has bolstered its leadership team with key appointments in digital marketing and finance. Located in sunny Las Vegas, this announcement comes as the company continues to pave its path in the world of non-bank lending. On December 23, 2024, BriteCap welcomed Evan Day as its new Vice President of Digital Marketing.
With over 15 years of experience under his belt, Evan Day brings a wealth of knowledge in data-driven marketing strategies to BriteCap. His professional background highlights a focus on areas such as data analytics, marketing automation, and lifecycle management. Not only is Evan experienced in the field, but he is also academically accomplished, holding a Master’s Degree in Data Science and currently pursuing a PhD in Neuroscience. It’s safe to say Evan comes with a unique blend of creative and analytical skills that can elevate BriteCap’s marketing initiatives.
Speaking about his new role, Evan expressed his excitement in joining BriteCap at a time of growth. He specifically spoke about the company’s dedication to empowering small businesses, something he strongly resonates with. “I couldn’t be more thrilled to join BriteCap,” Evan shared, “and I look forward to leveraging data-driven marketing to support small business growth.”
Richard Henderson, the CEO of BriteCap, is undeniably excited about Evan’s arrival. He noted how Evan has a proven record of transforming customer acquisition and retention strategies. Richard stated, “We are delighted to welcome Evan Day to the team. His extensive experience and unique insights will be invaluable.” Clearly, the anticipation for Evan’s impact is high as BriteCap looks to navigate the new territory.
Evan’s appointment isn’t the only leadership change at BriteCap. Just days earlier, on December 16, 2024, the company announced Pushkar Choudhuri as the new Chief Financial Officer. Pushkar arrives with over 20 years of experience in financial planning, corporate finance, and investment banking. He expressed his eagerness to contribute towards increasing access to capital for small businesses, reinforcing BriteCap’s mission.
Earlier in December, on the 9th, BriteCap also appointed Dave Lafferty as its Chief Credit Officer. With an impressive background of 30 years in credit, risk management, underwriting, and portfolio management, Dave considers joining BriteCap a great honor at such a pivotal moment in the company’s journey.
Richard Henderson elaborated on the company’s strategic vision, stating that BriteCap aims to redesign business lending and provide a frictionless lending experience. The company operates by combining advanced technology with non-traditional credit algorithms to facilitate lending to a wide range of industries, including medical, construction, technology, and manufacturing.
BriteCap’s lending solutions cater to businesses with credit qualities ranging from A to C, offering mid-ticket equipment leases and loans that range from $15,000 to $5,000,000. This flexibility allows them to respond to various business needs quickly and efficiently.
Founded in 2003 and majority-owned by a holding company affiliate of NMEF, BriteCap is well-positioned to grow and thrive in the financial landscape. Their headquarters are located in Norwalk, CT, with additional regional offices in Irvine, CA, Voorhees, NJ, and Murray, UT.
For more information about BriteCap and their offerings, you can visit their website, while inquiries can be directed to their marketing team or NMEF’s Chief Marketing Officer.
With these recent appointments, BriteCap is not only enhancing its leadership but also reaffirming its commitment to being a catalyst for small business growth. Truly, it looks like the future is bright for this progressive company!
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