Exciting Developments at BUILD: The Dev Conference for AI & Apps!
This past weekend in sunny San Francisco, tech enthusiasts and marketers gathered for the much-anticipated BUILD: The Dev Conference for AI & Apps, held from November 12 to 14. As one of the most influential conferences in the tech space, it brought together industry leaders to share the latest product announcements and explore how to push the boundaries of what’s possible in the AI Data Cloud.
Understanding the Shift in Marketing
As we navigate through these transformative times, marketers are witnessing a seismic shift in how they reach audiences and drive revenue. Recent trends, including the rise of advanced AI, heightened privacy concerns, and the necessity of a data-first strategy, are not simply passing fads; they are now fundamental pillars of a new marketing landscape.
Heading into 2025, it’s clear that these aren’t just “trends” anymore – they represent a new status quo that will undoubtedly reshape the tools and techniques successful marketers have at their disposal. This theme of redefined marketing strategies was echoed throughout the conference.
Introducing The Modern Marketing Data Stack
One of the exciting highlights from BUILD was the release of the latest edition of The Modern Marketing Data Stack (MMDS). This report delves into the emerging trends that have come forth from the evolving landscape. Interestingly, it illustrates a shift from viewing a marketing tech stack as individual building blocks to understanding it as an array of interconnected technologies revolving around a central data core – a concept referred to as data gravity.
In the study, researchers examined how over 9,800 customers within the Snowflake AI Data Cloud are constructing their marketing stacks to fuel business growth. The findings underscore how strategies are adapting in this AI-driven, privacy-centric era.
Creating a Data-Driven Environment
In the evolving world of marketing, three major factors have emerged not as mere variations from a standard, but as game changers poised to redefine the marketing landscape, likened in impact to the explosion of the smartphone. This exciting paradigm shift signifies that a static environment is a thing of the past.
The report didn’t just stop at major trends; it also provided insights into both classic and innovative measurement strategies, the increasing sophistication of data-connected applications, and real-world marketing success stories. The guidance offered in this report is invaluable for anyone looking to adapt and shine in this new marketing arena.
Diving into the Data
You may wonder how the insights were gathered. The analysis spanned a full year, covering data from May 1, 2023, to April 30, 2024. The research team sought to pinpoint the technologies that have developed strong customer bases within Snowflake. Identifying these technologies involved a thorough assessment of marketing tools used by active customers who’ve sparked revenue for Snowflake in the past year.
What’s Next for Marketers?
For any marketer eager to stay ahead of the game, diving into the full MMDS report is a must. It not only highlights the leading technology partners but also provides a comprehensive view of the marketing landscape that’s unfolding. Understanding these insights is essential to build effective strategies moving forward.
As businesses adapt to the changes laid out during the conference, the integration of AI and data-centric strategies will play an ever-increasing role in marketing success. So whether you’re an industry veteran or just starting, the message is clear: adapting to this new reality is paramount.
Get Involved!
If you’re curious to learn more and want to explore the full suite of tools available to you in this ever-evolving landscape, consider downloading the complete report today. It’s packed with knowledge and insights that can help you set the stage for innovative and successful marketing strategies.
Overall, BUILD: The Dev Conference for AI & Apps was not just a conference but an experience that illuminated the path forward for marketers everywhere. With information flowing freely and ideas sparking new possibilities, the future of marketing is indeed bright!
